A shrub of the Rubiaceae family and is native to Asia. Rich in anti-oxidants and highly defensive polyphenols, its anti-oxidant capacity is comparable to that of Vitamin C. Its high polysaccharide content reinforces the skin’s extra cellular matrix while the high concentrations of fatty acids exert an anti-inflammation action. Most impressive is its unrivaled action in preserving the skin’s collagen system. It has been proven to boost collagen production, and performs a double action in reducing collagen degradation, resulting in a slow-down of firmness loss and preserving skin’s youthful elasticity.